AI Strategy & Transformation Executive
I turn AI strategy into operating reality that customers feel and CFOs can measure.
18 years | €59M+ enterprise impact | 4 continents | Multilingual
WHAT I DO
I work with organizations three ways: as permanent executive, fractional strategic partner, or board advisor. Same core mission: turn AI strategy into systems, behaviors, and results that last.
HOW I WORK
I lead AI-driven transformation as embedded executive. You get a leader who understands design, strategy, and execution, so AI shows up in revenue and margin, not just roadmaps. Long-term ownership, not temporary engagement.
Fractional Advisory
I design how your team thinks about AI and competes. I bring architecture, you execute it. C-level strategy at fractional cost, no full-time executive needed. My frameworks scale with you.
Strategic Advisory
While your board worries about AI risk, I identify where it actually shifts market power. Then I build the execution blueprint so you move faster than your competitors without breaking.
ABOUT ME
Design strategist turned AI transformation leader. I measure what actually works, not what looks good on slides.
The pattern I see: AI fails when organizations don't redesign how work actually happens, how systems talk to each other, and what people get rewarded for. Human centered AI identifies these breaks. Business rigor fixes them operationally.
WHY ENTERPRISES WORK WITH ME
THE REAL PROBLEM
Enterprise transformation fails in the gap between strategy and execution. Consultants deliver decks and disappear. Implementation teams inherit strategy they didn't help design. The organization defaults back to old patterns by week 12. You've spent six figures to end up exactly where you started.
I CLOSE THAT GAP
I'm accountable for transformation actually locking in, not just launching. That looks different depending on what you need: embedded as your AI executive, architecting for your team fractionally, or guiding your board through execution, but the accountability stays the same.
WHAT THIS MEANS FINANCIALLY
Your CFO doesn't care about "improved efficiency." They care about which specific efficiency, translated into impact.
When I work with you, strategy becomes financial language. Not "we optimized processes." Instead: specific measurable metrics.
HOW I'M DIFFERENT
- Financial Translation, not Metrics
- Other consultants: "Improved efficiency by 12%"
- I specify which 12%: Call center volume down 12%, agent productivity up 37%, customer satisfaction up 41%. That's the difference between a KPI and a board-level decision.
BRIDGE THROUGH EXECUTION
Discovery → Design → Implementation → 90-Day Stabilization. I don't hand off to "delivery." I ensure the behavior change is embedded in how your teams actually work. That's where 80% of transformations fail, in that handoff moment.
ORGANIZATIONAL ARCHITECTURE
Technology isn't your bottleneck. How your teams work together is. I redesign incentives, information flow, and decision-making. When those align, that's when transformation sticks.
FRACTIONAL A.I. STRATEGIC ADVISOR
SEPT 2025 - NOW
BOARD OF INNOVATION
NEW YORK | BRUSSELS
FRACTIONAL A.I. STRATEGY & INNOVATION DIRECTOR
SEPT 2024 - NOW
MULTIPLE COMPANIES
BRAZIL, EGYPT, ITALY
RESEARCH FELLOW, A.I. & DIGITAL TRANSFORMATION, ITALY
JAN 2025 - NOW
UNIVERSITÀ FEDERICO II
NAPLES
EXECUTIVE STRATEGY DIRECTOR
MAR 2021 - SEP 2024
SKETCHIN.COM
SWITZERLAND, ITALY, UK
EXECUTIVE STRATEGY & INNOVATION DIRECTOR
MAR 2017 - MAR 2021
SALESFORCE.COM
MEXICO CITY
CO-FOUNDER & C.E.O
2014 - SEP 2016
BUSINESS INNOVATION BY DESIGN
SINGAPORE
INNOVATION DIRECTOR
OCT 2014 - OCT 2015
COGNIZANT.COM
MEXICO CITY
SENIOR INNOVATION STRATEGIST
NOV 2013 - NOV 2014
COGNIZANT.COM
LONDON
FOUNDER & C.E.O
OCT 2012 - NOV 2013
JENUINO
LONDON - FLORENCE
DESIGN STRATEGY DIRECTOR
SEP 2011 - OCT 2012
NURUN.COM - PUBLICIS GROUP
MONTREAL
